Promotional SMS and Transactional SMS

what is promotional sms and transactional sms understand TRAI rules and regulations for sending promotional and transaction SMS in India

Transnational SMS V/S Promotional SMS

Following are the listed differences between Transnational and Promotional routes:

Transnational SMSPromotional SMS
1. Transaction SMS can be used for sending any type of information & alerts
Ex. OTP, Bank Transactions etc.
1. Promotional SMS can be used for sending marketing purposes.
Ex. Sale, offers etc.
2. Transactional SMS
can be sent any time (24X7)
2. Promotional SMS are sent
between 9 am to 9 pm only
3. SMS can be sent on registered DND numbers3. SMS cannot be sent on DND numbers