Promotional SMS and Transactional SMS
what is promotional sms and transactional sms understand TRAI rules and regulations for sending promotional and transaction SMS in India
Transnational SMS V/S Promotional SMS
Following are the listed differences between Transnational and Promotional routes:
|Transnational SMS||Promotional SMS|
|1. Transaction SMS can be used for sending any type of information & alerts|
Ex. OTP, Bank Transactions etc.
|1. Promotional SMS can be used for sending marketing purposes.|
Ex. Sale, offers etc.
|2. Transactional SMS|
can be sent any time (24X7)
|2. Promotional SMS are sent|
between 9 am to 9 pm only
|3. SMS can be sent on registered DND numbers||3. SMS cannot be sent on DND numbers|