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HOW EFFECTIVE IS SMS MARKETING COMPARED TO FACEBOOK AND TWITTER MARKETING?

There is no doubt that social media marketing is gaining momentum like never before. But we also cannot deny the fact that SMS marketing is still one of the most trusted ways businesses prefers to reach out to their customers. People quickly checks SMS and it has become easier now with the use of smartphones. SMS marketing is much more effective than marketing on Facebook or Twitter given the fact that email allows businesses to elaborate on their offers and promotions whereas Facebook posts can be only short and tweets are even shorter. SMS marketing allows the businesses to reach the individual customer which means trying to reach out to the potential customers through a very personal channel.

HOW EFFECTIVE IS SMS MARKETING COMPARED TO FACEBOOK AND TWITTER MARKETING?

SMS is a personalized channel compared to Facebook and Twitter. Even though businesses are making their presence felt through Facebook and Twitter, they still believe in email marketing to a large extent. There is a chance that people may not check Facebook or twitter accounts for a day or two but hardly a day goes by when people don’t check their SMS. Sending SMS with great content would mean that the customer is reminded of your brand every day and would get back as soon as he gets something interesting.

HOW EFFECTIVE IS SMS and Email MARKETING COMPARED TO FACEBOOK AND TWITTER MARKETING?

Many businesses offer a 10% or15% discounts on the purchase if the user agrees to be on the mailing list. This shows that email and SMS marketing has still not lost its charm. By allowing a particular company or business to send them mails and SMS the user is willing to know of the offers and promotions of the company and it would be only a matter of time before he makes a transaction. Research has shown that email and SMS marketing is quite effective when it comes to conversion rates compared to social media marketing. Also Facebook and Twitter are places where people try to connect with friends and family. Few tweets and posts on the offers and promotions of a business may be given the miss by the customers but with the email there is sure possibility of reaching the customer through a personalized channel.

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