Browse Tag: Bulk sms Bangalore

What is bulk SMS messaging & how its beneficial for businesses?

Bulk SMS messaging services is application-to-person SMS messaging. It specifically is sending a large number of SMS to the mobile phones of targeted recipients.

In current scenario application-to-person, SMS messaging services have included bulk SMS messaging alongside the sending of transactional messages (such as otp messages and delivery notification), promotional messaging such as group messaging, mobile marketing campaigns or voting lines.

The defining characteristic of bulk SMS messaging equip various businesses and organisations to make use of one or more bulk sms solutions for sending or receiving messages, namely; mobile application, software programme, web interface, or integrated SMS API. These bulk SMS service providers have SMS gateway to ensure confirmed delivery of messages to any mobile phone number in the world.

These SMS gateways work like a relay between mobile network operators and bulk sms service providers by allowing SMS traffic to be distributed via direct connection to a short message service centre (smsc) of mobile networks and recipient’s mobile number.

Why bulk sms service?

The bulk SMS messaging service is continuously evolving with a new business or client requirement gets identified. It’s beneficial for everyone from large scale businesses to small enterprises, community groups to educational institutions. The bulk SMS service provides a cost-effective solution for managing overall communication with any sized contact groups. But it is also important to comply with the regulations specific to your country and the country where you are sending SMS before commencing with bulk SMS services.

Is bulk sms effective?

As a digital marketing tactic, bulk sms is an ideal way of notifying your targeted audiences about new offerings without using any push-notifications.

In fact, using bulk sms marketing is preferred over email marketing services only because of high response rates and cost-effectiveness when compared to other methods of distribution.

sms marketing

Rules for creating successful SMS Marketing campaign

The ever-changing business scenario in 2019 has lead business houses to consider implementing SMS marketing as part of overall marketing strategy. But there are rules to follow in order for each of your SMS campaigns to be successful. In this post, I will inform you of the rules we encourage customers to adopt as often as possible when building your SMS marketing campaign:-

Rule 1 – Provide valuable information/offers
Every business house must emphasize on the point that consumers seek valuable information/offers. So make sure that SMS sent to clients should provide valuable information or offers that’s hard to resist. This strategy will encourage them to checkout, visit your website, call or email you!

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 2 – Text should start with information/offers
Its mandatory to keep your text message marketing concise and to the point. So placing your offer at the beginning of the message grabs maximum attention from audiences who are generally very busy and look to getting the point straight away

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 3 – Make it exclusive
Another good strategy is to make your audience feel they are part of something special by offers which seems to be exclusive to person reading and receiving it. So keep in mind that making sales via SMS is all about ensuring your feel special and valued.

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 4 – Sense of urgency
Creating a sense of urgency amongst your audience can fulfil business requirements like rising footfall, website visits and revenue. Any offer availble only for a limited time lead audiences to take time out of their day and take a good look on it.

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 5 – Call to action
In order to lead a customer into sales funnel just include a call to action as vital part in your sms marketing campaign. Just remember to keep your call to action clean, simple and easy to follow.

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 6 – Use brand name
Make sure that your audience should know sender of sms. For this use your brand name in sender ID, but people emphasize more on reading when they receive the text, so it’s required to fit a brand name in the body of the text as well.

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

SMS Marketing: Definition and Working Benefits

SMS (short message service) is a way of communication via mobile phones which has been rated as one of the most effective techniques utilized by over 4.68 billion people across the globe.

Now its easy to understand why SMS Marketing is becoming so important for marketers to utilize these permission-based messages to spread promotional information.

Why choose SMS Marketing?

The purpose of SMS marketing is creating a substantial database of subscribers for increasing customer loyalty. As a close range marketing tactic, sms is an ideal way of notifying your close vicinity people about new offers that are without using any push-notification applications.

It can also be utilized for sending reminders about upcoming events or clients to start polling about their opinions rather than informing about upcoming deals only.

In fact, SMS marketing is a preferred way other than email marketing or push-notification services only because of high readability & response rates. Another important factor is cost-effectiveness when compared to other methods of distribution.

How Does It Work?

For creating a subscriber database to receive new product updates or special text message or more information, clients should opt-in to an automated system by texting initial shortcode.

When this short digit code is texted, user’s phone number is stored in the database of SMS marketing software which is sending promotional sms.

These sms delivery software provide easy options for managing the created lists so the relevant text messages can be sent to only those who are most likely to convert.

Another important fact to note is that these shortcode responses are usually sent as confirmation receipt for opting-in for potential future subscribing.

Conclusion:-
SMS marketing has emerged as the best channels for communicating information to your customers in a cost-effective manner but it’s important to utilize it correctly so it can help you with your marketing needs.

SMS Marketing – How its beneficial for every business promotions

There has been a major shift in business marketing patterns in the 21st century. Now businesses and organizations are more relied on Bulk Sms Services to promote their products/services as sms marketing is becoming a budget-friendly yet effective advertising tool.
The reason behind the success of Sms Marketing has been an increase in the number of mobile phone consumers in India and text messaging is the most convenient way to share business-related information. The expert analysis clearly indicates that text SMS offers high open rates as compared to all traditional forms of marketing attracting small, medium and big business niche to join SMS marketing for getting leads from their targeted audience regardless of their location where internet services are low.
Here are some expertly predicted trends in text SMS marketing. So watch out what’s new in an upcoming year.
SMS Personalization
Latest trend which marketers need to follow is targeting the appropriate group of people by enhancing customer relationships. You can send personalized texts informing about upcoming events and even message them on festive occasions. It helps in creating a long-standing bond to customers and let them feel how much they matter to you. The correct utilization of data is a key to success in an SMS marketing campaign. This fact is being followed by most companies today.
Weblinks in SMS
Another aspect in Bulk Sms Marketing is sending links into text messages which lead recipients to a particular website or a specific application. The biggest advantage here letting individuals read articles on a particular product, watch an informative online video, read testimonials and so much more just by clicking a given URL in SMS. Now companies are increasing traffic to their website by providing official landing pages links in the SMS content. Its one of many smart ways to convert visitors into clients.
More “off-screen’’ experiences
In busy times today, nobody wants to spend his or her time on a mobile app or website to control their strong bond with a brand or organization. Now clients require more off-screen experiences. The biggest example is a rapid increase in the use of internet technology enabling devices for connectivity and information sharing.  But providing this experience for customers can be highly expensive and technically challenging. However, using bulk sms services can be the right approach where you can provide unique and personal communication to targeted audiences.
Social media integration
Social media emerged as a most engaging platform for users in the digitalized world and integrating SMS with these channels gives higher customer engagement. This becomes crucially important as most people avoid Promotional Emails so reach your potential customers through SMS marketing technique. Also, sms marketing gets upgraded on daily basis with creative features hereby making it a primitive choice for customers. Another advantage is digital India campaigns which allow marketers to have some edge via SMS marketing strategy to stand out from the other marketing channels.
TCPA consent
TCPA or “Telephone Consumer Protection Act” protects common people from irrelevant activities from random brands. Now marketers cannot send text messages to customers without their consent. In 2019, marketers, as well as businesses, will be doing promotions in accordance to TCP’s guidelines so that common people will be receiving messages only from the companies whom they have subscribed for getting text SMS updates.
Conclusion-
Latest trends in SMS Marketing are worth watching in the upcoming year. The only need is to make sure that your sms campaign is running to right group of people which assures high conversion rates in highly competitive world.

SourceCode:- https://www.smsindiahub.in/sms-marketing-how-its-beneficial-for-every-business-promotions/