Browse Category: Text SMS

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Why SMS Marketing Should Be Prefered Over Email Marketing?

There was a time when the concept of email marketing proven itself to be longstanding and effective, however, scenarios changed with the introduction of SMS marketing, as more number of users started moving towards the latter one. The primitive reason for the success of SMS marketing has been obvious and effectual. This form of digital marketing service has more offerings to marketers as compared to other forms in which hardly any business shows interest these days. Here we’ll discuss a few of several important reasons to why you should prefer SMS over email.

1) Prompt
The biggest advantage of SMS is awesome ratio of response rate. Nowadays people are much active on social media which keeps mobile phone handy. So its undoubtful about message being unread by the users.

2) Easy & Precise
The high ratio of messages delivered through email marketing are marked as spam whereas text messages are often sent to inbox. Another factor is SMS are limited to 160 characters due to which information contained in them is crisp and concise. SMS marketing is usually done at a time convenient for the users as compared to Email marketing.

3) Targeted Everytime
Suppose you have introduced a new brand in your existing product, and for marketing purpose you conducted a survey and found out that there are multiple groups in which consumers are divided. On the basis of this information, you can send targeted SMS to only those group. This targeted marketing will give you huge edge in advertising.

4) Flexibility
Another feature of SMS marketing is flexibility in operations since changes can be applied at anytime of the day. For example, if you decide to offer mid-day discount to customers on products in that case, bulk SMS can be sent to the customers conveying the announcement of the offer.

5) Brand recognition
Biggest advantage is the ability to recognize your brand in a better way if customers are updated constantly about product information, discounts, offers. Your brand will have good recognition through bulk sms marketing as compared to email marketing in which people ignore announcements considering it another spam message.

6) Multichannel
SMS Marketing is only marketing channel which is done two-way herby encouraging customer feedback with the usage of short code sms and long code SMS service and keeps the customer engaged in the product.

Conclusion: There are several reasons to use SMS marketing rather than Email marketing, above listed are only a few of them explaining how SMS marketing is better than email marketing. Not only that, you can use promotional or transactional SMS for delivering information to your customers.

Source URL:- https://smsindiahub.blogspot.com/2019/01/why-sms-marketing-should-be-prefered.html

SMS Marketing: Definition and Working Benefits

SMS (short message service) is a way of communication via mobile phones which has been rated as one of the most effective techniques utilized by over 4.68 billion people across the globe.

Now its easy to understand why SMS Marketing is becoming so important for marketers to utilize these permission-based messages to spread promotional information.

Why choose SMS Marketing?

The purpose of SMS marketing is creating a substantial database of subscribers for increasing customer loyalty. As a close range marketing tactic, sms is an ideal way of notifying your close vicinity people about new offers that are without using any push-notification applications.

It can also be utilized for sending reminders about upcoming events or clients to start polling about their opinions rather than informing about upcoming deals only.

In fact, SMS marketing is a preferred way other than email marketing or push-notification services only because of high readability & response rates. Another important factor is cost-effectiveness when compared to other methods of distribution.

How Does It Work?

For creating a subscriber database to receive new product updates or special text message or more information, clients should opt-in to an automated system by texting initial shortcode.

When this short digit code is texted, user’s phone number is stored in the database of SMS marketing software which is sending promotional sms.

These sms delivery software provide easy options for managing the created lists so the relevant text messages can be sent to only those who are most likely to convert.

Another important fact to note is that these shortcode responses are usually sent as confirmation receipt for opting-in for potential future subscribing.

Conclusion:-
SMS marketing has emerged as the best channels for communicating information to your customers in a cost-effective manner but it’s important to utilize it correctly so it can help you with your marketing needs.

SMS Marketing Should Be Used To Generate Revenue in 2019!

The rapid advancement of technology has opened gates for a new era of smartphones where communication channels are easy and people are always connected to each other.

This is why mobile internet usage is taking over desktop internet usage as average human being use their cell phone at least 85 times per day for checking information and latest social media updates.

Overall it can be concluded that we’re hugely dependent on cell phones and this trend is expected to continue in coming times but this opens a new opportunity door for marketers to reach consumers.

SMS marketing is gaining a great deal of interest by businesses which is understandable as in 2020 it’s predicted that 90% of the world population will be having a mobile phone.

Is Bulk SMS Marketing effective?

Yes! mobile marketing works, but only if your text message reaches to consumer’s inbox, and if your ad is mobile-optimized.

Surprisingly sms marketing is the only way to create noise and get a positive return on investment.

It’s interesting to know that most of the marketers laughed at the idea of SMS marketing because they thought it was less effective than email marketing.

But that’s a myth. The bulk sms services are lurking in the background, waiting for you to capitalize on it.

Some advantages of sms marketing to generate revenue:-

1) Text messages have the best engagement rate then any other medium for example emails remain unread for at least 48 hours generally, the average click-through rate for PPC is even worse, but text messages are always read immediately after they’re sent. The probability of getting your message to targeted users is vastly higher than with email, PPC, organic, or social.

2) Traditional sms marketing in India offer trackable software platforms where marketers can easily track who opened the message, link clicked, ignored the message and manage sms campaigns all from the desktop. SMSIndiaHub‘s bulk sms software platform lets you track each step starting with initial delivery and opening.

3)  The best bulk sms marketing technique includes an interactive content where its possible to get feedback from your recipients through a quick tap on the ‘reply’ button or a click on your link. And, of course, it’s perfectly optimized for mobile.

4) Another offering from sms marketing campaign is high delivery rates. Just need to press “send,” and your message goes out instantly. So try your sms marketing free now.

6) Biggest advantages of sms marketing are offering a personal touch while sending a text message hereby giving an informal opportunity for driving engagement.

7) Some best SMS marketing tactics include sending customers exclusive deals via coupons, sending automated messages to customers who have subscribed via drip campaigns and let your customers text to cast a vote via online polls

Conclusion
The bulk sms marketing has evolved a lot over the past few years and became most helpful to marketers in context of sms marketing price and success rate of sms marketing campaign since most people are attached to their phones today.

But it’s important to automate your SMS marketing campaigns since we’re into the idea of working smarter and not harder.

What is the meaning of prefixes like AM, DM, TD when you receive a sms?

When a person or user receives a sms from any company or institute a sender name displayed along with a prefix is in the inbox. For example – DM-SMSHUB, TD-HDFCBK etc.

  • Sender ID/Header for Transnational Messages :
  • AM-SMSHUB
  • Where’A’ stands for the operator code here its “Airtel”
  • ‘M’ is stands for the service company area here its “Mumbai”
  • ‘-‘ is the delimiter
  • ‘ABCDEF’ indicates six alphabets for company or organization sending Transnational SMS
  • Only one Sender ID is allowed per account & maximum 6 Characters (alpha numeric)
  • Sender ID is subjected to approval.
Operator Code
Aircel, Dishnet Wireless D
Airtel A
BSNL B
BPL Mobile/Loop Telecom L
Idea Cellular I
MTNL M
Reliance Communications R
Reliance Telecom E
Tata Teleservices T
Unitech U
Vodafone

Videocon

V

H

The latter character represents the location of the operator through which the message is received:

Operator Code
Andhra Pradesh A
Assam S
Bihar B
Delhi D
Gujarat G
Haryana H
Himachal Pradesh I
Jammu & Kashmir J
Karnataka X
Kerala L
Kolkata K
Madhya Pradesh Y
Maharashtra Z
Mumbai M
North East N
Orissa O
Punjab P
Rajasthan R
Tamilnadu T
UP-East E
UP-West W
West Bengal V

Difference between Transnational and Promotional SMS route?

Transnational SMS V/S Promotional SMS

Following are the listed differences between Transnational and Promotional routes:

Transnational SMS Promotional SMS
1.  Transaction SMS can be used for sending any type of information & alerts
Ex. OTP, Bank Transactions etc.
1.  Promotional SMS can be used for sending       marketing purposes.
Ex. Sale, offers etc.
2.  Transactional SMS
     can be sent any time (24X7)
2.  Promotional SMS are sent
      between 9 am to 9 pm only
3.  SMS can be sent on registered DND numbers 3.  SMS cannot be sent on DND numbers

What is Sender ID-how to get my sender name?

What is Sender ID?

Sender ID or Sender name is your messages identity from which the message is sent. This ID or name you can choose as per your business name. For example, you go to ATM and withdraw some amount after your transaction immediately you will receive a text with bank name like HDFCBK or ICICBK

Note: Promotional SMS route Support numerical sender ID.

Note: Transnational SMS route support 6 characters alphabetic sender ID in India, example SMSHUB, WEBSMS.