Browse Month: January 2019


Marketing Tricks to Attract Your Desired Investors

Nowadays equitable marketing strategy is required for any business house or marketers to land customers and as new businesses continue to rise across the globe, favourable marketing strategy is becoming an important factor for attracting investors. Fueled by the digital economy, these new business houses are trying much-needed ways in various types of traditional marketing strategies.

On the otherside of the story, we witness these new businesses gradually establishing some fierce marketing strategy examples with new steps to secure incoming money from potential investors. Now this scenario let marketers to choose appropriate marketing strategy steps if they desire to grab attention.

Here its noticeable that potential customers/investors will not tend to put much efforts for searching for anyone. They’ll just go on finding businesses having a good online presence, something that comes from well-thought-out marketing strategy. Here’s presenting some really amzing tricks to help you develop a fruitful marketing strategy.

1. Strong digital presence
Its important to have a strong digital presence so that anyone looking for investment in your business can eaisly get in touch as you’d not want any potential consumer/investor to spend a whole day roving through the internet for slight glimpse of your brand.

In order to achieve your business’s online identity first important element is your website. This is usually the first thing where clients visit for additional information. But don’t forget to make sure that your website landing page is easy to navigate, mobile friendly and quick to load. Another important element is social media bringing your brand closer to potential clients. But its important to choose most appropriate social media channel from available platforms because you need to be truly relevant to your investors. For instance there are chances of getting more visibility via platforms like Linkedin, Pinterest and Instagram rather than Twitter. There’s a ton of other ways like Bulk sms service or Pay per click by which you can boost your marketing strategy but its important to combine both digital and traditional elements of marketing for standing much greater chance of capturing potential clients.

2. Redesign your PR strategy
Other important factor is making sure that your PR strategy is carefully designed and developed for sending right message to potential clients. To accomplish PR campaigns effectively its needed to be supported by adequate digital marketing. The reason behind is that social media shares and referral traffic are best ways to make PR campaigns achieve maximum engagement and reach. Another supporting factor for PR campaigning is paid advertisment strategy on social media, but don’t forget to cover all digital channels which provides higher chance of getting to correct audiences for any PR campaign.

In addition PR strategy needs to backed by press releases, newsletters, or mediakits enlighting current and future objective of establishing your business as a leader but remember to set correct time for your press releases, emails and other elements in order to set the ground for productive conversations.

3. Identify your audiences
This is primarily the biggest task which most business owners need to understand properly as wrong investment platform is destined to fail. Just take a bit time to know your ideal client or investors. Analyze important information like their investments location of investments and investment potential. Also prefer individual decision-makers within these which surely provide your marketing more leverage when they interact with you.

Marketing Strategies to Increase Your Business Growth

7 Marketing Strategies to Increase Your Business Growth

Increasing the growth rate of a business isn’t easy. It has to be done in steps like having a viable idea, defines the targeted audience, having valuable products and discover a profitable niche.

But whether you’re launching a product or services or information, its required to have right marketing strategies for fueling growth, creating profit and staying afloat.

Its needed to be emphasized that identification of right strategies to market a business is like rocket science. How to reach the right audience? How to increase its visibility and later on increasing sales while sustaining a profit?

Here dilemma is which medium we should be choosing from social media, search engine optimization, blogging and pay-per-click advertising.

The truth is whichever is choosen at this point in business is likely to going to get your business to next level but in one way or other its required to go for other one too that will help fuel our business’s growth.

You have to understand the sole purpose for your promotions and effectively reach wider audiences.

Which marketing strategy is best?

It’s a question for businesses to face a conundrum. The clear need is increasing the business visibility to improve sales. But to get more visibility businesses need to spend some money. But when money runs dry, what are you supposed to do?

There are things one can do, even with a lesser budget, and reach more people without breaking banks. Here we’re going to discuss some-go-to strategies you can use to market any business online.

1. Social Media
Recent scenarios won’t let you ignore social media which is referred as called magic happening. Even some businesses have been relying on the backs of social media.

It can be bit tiresome at first but as you build momentum, you’ll find social media to get easier and easier over time.

Of course, you need to be yourself. Be genuine. Post your thoughts or products or anything that you find relevant for your audiences.

You can also use direct messages on Instagram, Snapchat or Twitter to communicate with potential customers.

2. Video Tutorials
Another effective way to get your business more public is by creating video tutorials. The best technique is step-by-step tutorials where people get something useful.

The better tutorials you create, and the more good content you provide, the quicker it boosts your visibility, and ultimately sales.

Nowadays YouTube has become the second largest searching console globally. Its emergence as most effective visual learning source. Even many of us have done it countless times.

So its time to ask ourselves what could one get from your business that would help consumers solve some pain points?

But the toughest part here is seeing your yourself on screen or hearing your own voice. Now, you don’t have to appear on camera, but you’ll like to be heard.

But you can’t ignore the reach & visibility of YouTube so start making useful video tutorials, right now.

3. Search Engine Optimization
This is an area of marketing that’s really incredible, but also many business owners are frightened. Let me tell you SEO is very powerful if you learn to leverage it and with right ways, sky is the limit.

However there are many SEO companies who will teach you to use shady methods and other schemes to “trick” Google which gets you short-term results, but in a longer run, you’ll need to utilize it correctly without taking shortcuts.

The conclusion is you have to put efforts and time if you want to see results.

Some tips for doing this the right way? Search appropriate keywords, create fresh content & most importantly share insightful, engaging and unique posts for social media.

4. Blogging
Yes, you should start a blog immediately if you are not doing it for your business till now! For most of the people blogging is tough since they lack visibility. The truth is that your blog is like barren land unless you don’t know what you’re doing.

You should start focusing on authoritive blogging with the use of websites like Bogger or Medium. Also consider Quora and Reddit for forum commenting, posting links or utilize LinkedIn’s publishing platform.

These are many bookmarking domains/websites to share your links having massive audiences hereby giving instant and immediate reach right now. But remember to ensure effective blogging. Try to post relevant & good content.

Think more about adding value. Give people so much valuable content that you instantly become an authority in people. This is one of powerful strategies you can use to market any business.

5. Bulk SMS Marketing
In recent years, traditional marketing industry have experienced major shift with newer ways opened some innovative gateways for business houses to connect with new customer base along with current ones.

Some of them include tools like virtual reality, digital assistants and sms marketing.

Out of these, bulk sms service have emerged as staple in consumers marketing communications—and will not slow down anytime soon. Prime reason for success of sms marketing is a massive pool of consumers which will be growing upto 813.2 million cellular service users by the end this year.

By utilizing bulk sms services, marketers can ensure reaching and engaging customers where and how they prefer to interact.

6. Email Marketing
Yes, email marketing is not dead! It still can be effective in any good sales funnel. Use your subscribers email list for building strong relationship with your clients. Just be authentic and transparent to convey your messages.

Just keep a track of subscribers response and clicks into your messages. For example, if anyone clicks on specific link in message, they’ve clearly shown an interest in something. keep a record for that subscriber for marketing later on.

Correct identification of subscribers and their interests is huge for segmenting. This will also help you to understand what your audience likes, hereby making you best communicator, and better marketer.

7. Paid/Affiliate Marketing
Another powerful method one can use to market these days are Google Adwords, PPC (PayPerClick), Facebook Ads & Affiliate Marketing. Most people don’t understand the power of paid and affiliate marketing.

Paid mediums can provide massive fuel for growth. But choosing the right tactics & keep budget control isn’t always that easy.

Many of us get discouraged after a few setbacks, but it isn’t allowed to involve emotions getting in the way when it comes to paid/affiliate marketing. so start building paid/affiliate program and start reaching out to potential clients.

What is bulk SMS messaging & how its beneficial for businesses?

Bulk SMS messaging services is application-to-person SMS messaging. It specifically is sending a large number of SMS to the mobile phones of targeted recipients.

In current scenario application-to-person, SMS messaging services have included bulk SMS messaging alongside the sending of transactional messages (such as otp messages and delivery notification), promotional messaging such as group messaging, mobile marketing campaigns or voting lines.

The defining characteristic of bulk SMS messaging equip various businesses and organisations to make use of one or more bulk sms solutions for sending or receiving messages, namely; mobile application, software programme, web interface, or integrated SMS API. These bulk SMS service providers have SMS gateway to ensure confirmed delivery of messages to any mobile phone number in the world.

These SMS gateways work like a relay between mobile network operators and bulk sms service providers by allowing SMS traffic to be distributed via direct connection to a short message service centre (smsc) of mobile networks and recipient’s mobile number.

Why bulk sms service?

The bulk SMS messaging service is continuously evolving with a new business or client requirement gets identified. It’s beneficial for everyone from large scale businesses to small enterprises, community groups to educational institutions. The bulk SMS service provides a cost-effective solution for managing overall communication with any sized contact groups. But it is also important to comply with the regulations specific to your country and the country where you are sending SMS before commencing with bulk SMS services.

Is bulk sms effective?

As a digital marketing tactic, bulk sms is an ideal way of notifying your targeted audiences about new offerings without using any push-notifications.

In fact, using bulk sms marketing is preferred over email marketing services only because of high response rates and cost-effectiveness when compared to other methods of distribution.


Why SMS Marketing Should Be Prefered Over Email Marketing?

There was a time when the concept of email marketing proven itself to be longstanding and effective, however, scenarios changed with the introduction of SMS marketing, as more number of users started moving towards the latter one. The primitive reason for the success of SMS marketing has been obvious and effectual. This form of digital marketing service has more offerings to marketers as compared to other forms in which hardly any business shows interest these days. Here we’ll discuss a few of several important reasons to why you should prefer SMS over email.

1) Prompt
The biggest advantage of SMS is awesome ratio of response rate. Nowadays people are much active on social media which keeps mobile phone handy. So its undoubtful about message being unread by the users.

2) Easy & Precise
The high ratio of messages delivered through email marketing are marked as spam whereas text messages are often sent to inbox. Another factor is SMS are limited to 160 characters due to which information contained in them is crisp and concise. SMS marketing is usually done at a time convenient for the users as compared to Email marketing.

3) Targeted Everytime
Suppose you have introduced a new brand in your existing product, and for marketing purpose you conducted a survey and found out that there are multiple groups in which consumers are divided. On the basis of this information, you can send targeted SMS to only those group. This targeted marketing will give you huge edge in advertising.

4) Flexibility
Another feature of SMS marketing is flexibility in operations since changes can be applied at anytime of the day. For example, if you decide to offer mid-day discount to customers on products in that case, bulk SMS can be sent to the customers conveying the announcement of the offer.

5) Brand recognition
Biggest advantage is the ability to recognize your brand in a better way if customers are updated constantly about product information, discounts, offers. Your brand will have good recognition through bulk sms marketing as compared to email marketing in which people ignore announcements considering it another spam message.

6) Multichannel
SMS Marketing is only marketing channel which is done two-way herby encouraging customer feedback with the usage of short code sms and long code SMS service and keeps the customer engaged in the product.

Conclusion: There are several reasons to use SMS marketing rather than Email marketing, above listed are only a few of them explaining how SMS marketing is better than email marketing. Not only that, you can use promotional or transactional SMS for delivering information to your customers.

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Rules for creating successful SMS Marketing campaign

The ever-changing business scenario in 2019 has lead business houses to consider implementing SMS marketing as part of overall marketing strategy. But there are rules to follow in order for each of your SMS campaigns to be successful. In this post, I will inform you of the rules we encourage customers to adopt as often as possible when building your SMS marketing campaign:-

Rule 1 – Provide valuable information/offers
Every business house must emphasize on the point that consumers seek valuable information/offers. So make sure that SMS sent to clients should provide valuable information or offers that’s hard to resist. This strategy will encourage them to checkout, visit your website, call or email you!

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Rule 2 – Text should start with information/offers
Its mandatory to keep your text message marketing concise and to the point. So placing your offer at the beginning of the message grabs maximum attention from audiences who are generally very busy and look to getting the point straight away

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Rule 3 – Make it exclusive
Another good strategy is to make your audience feel they are part of something special by offers which seems to be exclusive to person reading and receiving it. So keep in mind that making sales via SMS is all about ensuring your feel special and valued.

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Rule 4 – Sense of urgency
Creating a sense of urgency amongst your audience can fulfil business requirements like rising footfall, website visits and revenue. Any offer availble only for a limited time lead audiences to take time out of their day and take a good look on it.

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Rule 5 – Call to action
In order to lead a customer into sales funnel just include a call to action as vital part in your sms marketing campaign. Just remember to keep your call to action clean, simple and easy to follow.

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Rule 6 – Use brand name
Make sure that your audience should know sender of sms. For this use your brand name in sender ID, but people emphasize more on reading when they receive the text, so it’s required to fit a brand name in the body of the text as well.

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